SR. PRODUCT MARKETING MANAGER - CYBER - strong writer!
Salary: 125000 - 150000
Location: ,
Posted: October 28 2024
Minimum Degree:
Relocation Assistance: Not Available
SENIOR PRODUCT MARKETING MANAGER - cyber threat intelligence
- Location: Remote (must currently live in the US)
- Compensation: Base salary range up to $150,000 + performance bonus/ Profit sharing based on performance
- Benefits: Company pays 100% of all benefits (no deductions from paycheck) + 401K matching + 4-5 weeks PTO to start + Week between Christmas & New Years is a company Holiday.
ABOUT THE ROLE:
The Sr. Product Marketing Manager will be joining one of the world's best-known and most trusted, Cyber Threat Intelligence companies. In this role, you will be focused on our Threat Intelligence and ASM Cyber Products, acting as our Thought Leader with CTI and ASM Expertise and knowledge, working with customers and prospects. You will also be supporting teams focused on channel and MSSP relationship, leveraging your understanding of buyer needs and customer personas, and contributing to content development and building tools to help sales teams.
ABOUT YOU / THE REQUIRED STUFF:
- 5+ years of Product Marketing Experience in the Cybersecurity Industry
- 3+ years of experience in a customer facing marketing / Field Marketing role
- Delivering Webinars, Training Partner Sales teams, Industry events
- Writing Content, blogs, vlogs, white papers, etc.
- Market Research
- Competitor Analysis
- Experience working with and supporting and enabling Channel Partners & MSSPs with training, content, collateral, Research, Papers, etc
- Solid experience with tools like Trello, GoogleDocs, Office, etc
- Exceptional experience working with KPI's, using them to track ROI and make adjustments to improve ROI.
- Extremely strong writing skills (content, blogs, articles, White Papers, Training, Messaging, etc)
- Outstanding Communication skills (verbal, written, and presentation)
- Experience with content development around cyber security products.
- A passion for cybersecurity and a love of Marketing
- A great sense of humor
- A Natural Problem Solver
- High level of Ethics and Integrity
- Mission Driven- always happy to roll up your sleeves and contribute anyway you can to help achieve goals and the mission!
- Thrive in a small, fast paced, mission driven company.
- Ability to travel up to 25% to industry events, and to meet with customers.
Plusses (Bonus Points)
- Strong Cyber Threat Intelligence Industry expertise
- Certifications (ie.. Pragmatic Institute Certified, PMC, etc)
WHAT YOU'LL BE DOING:
- Cyber Threat Intelligence and ASM Competitor Subject Matter Expert.
- Develop Product Marketing Plans
- Manage execution of cross functional Product Marketing Plans
- Market Intelligence - Who are our buyers and how do they buy?
- Develop Product Positioning and Messaging
- Writing Content, blogs, white papers, etc... (sometimes cleaning up and providing detail to content developed by PR, levering your expertise in Cybersecurity / Vulnerability, Threat Intel)
-
Understand and document buyer's process(es)
- How do they get their info?
- Who makes the decisions
- How do they make decisions
- What do they want / need
- Why do they make the decisions they do?
- Drive improvements to our marketing and sales processes based on what you learn
- Constantly assess the effectiveness of Marketing Programs (KPIs, Metrics, Improvements, etc)
- New Product Launches
- Launching new features / functionalities
- Serve as Primary Thought Leader for Cyber Threat Intelligence and ASM products
- Develop Materials, Tools, Research for Presentations, Speaking Engagements, White Papers, Articles, and other Written works.
- Work closely with and support our Sales teams
- Develop internal tools
- Develop external collateral
- Train sales on how to use tools and collateral
- Share intelligence on buyers and users
- Support RFI / RFP processes.
ABOUT THE COMPANY:
You will be joining one of the most loved, most trusted, and best-known Cyber Threat Intelligence Cyber Security companies in the world. We are privately owned, Profitable, debt-free, and are continuing to grow.
Since our inception we've been known as an industry trail blazer, building unique solutions that have had a big impact in the world of cyber security. We are one of the few solution that just about every other cyber security company in the world uses, to protect themselves!
Like many companies in the CTI space, we have a culture that is full of people who are truly passionate about Cyber Threat Intelligence, and the mission of our company. You'll find everyone here is a natural problem solver, and we all collaborate and work well together to achieve our common goals and objectives. Our team is professional, with high ethics and integrity, and a great sense of humor. Each of us, loves what we do, and we like to think that when you build a company with people who enjoy what they do, it makes a big difference! Our average employee has been with us for over 10 years! (We've also been found on a number of "Best Places to Work For " lists. )