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Product Marketing Manager
$100,000.00 - $120,000.00
Bachelor of Science; Master of Arts;
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TITLE: Product Marketing Manager
High potential candidate with substantial career growth motivation
JOB PROFILE: World Class Equipment manufacturer focused on
Industrial Market segment
-Global Strategy Development - Develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.
-Voice of the Customer-provide guidance to product development group regarding market opportunities
-Portfolio Management - Idea management, New Product Development prioritization, launch process, new product initiative metrics like vitality, obsolescence and pricing.
-Business Development - Provide leadership, coordination and implementation of marketing functions for product line. Develop and implement marketing strategy. Monitor and analyze sales and marketing activity against goals.
-Bachelor’s degree in Engineering, Marketing or Business; MBA is preferred
-3+ years in planning product marketing strategies, product line management and Voice of the Customer campaigns; a combination of technical and business development skills
-Industrial market experience a plus
-Experience working with distribution model a plus.