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Director-Digital Market Strategy
Any US City
$1,000.00 - $10,000.00
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Incredible career opportunity for the right candidate to join the team as Director of Digital Strategy, integrating multiple health and wellness companies with a shared mission and executive team members. You will work with a diverse group of smart, collaborative, innovative and creative people who care about each other, the company, those served and the communities in which they live. You will see this everywhere you look, from the quality of the service each provides to the focus on health, wellness, and safe and thoughtful environmental practices, and to the generosity of the entire team. This organization is located in a beautiful, picturesque part of the country with four-season weather with the big-city, mountains, waterfront, and out of the way places all rolled into one lifestyle destination that works for family and individuals.
About the Opportunity
Are you a Director of Digital Marketing and Brand Strategy or similarly titled?
Are you a highly-skilled and seasoned strategic leader who understands the digital intersection of communications, marketing, customer service, and brand?
Are you considered to be an expert by your peers, leaders, and competitors, self, and external strategic partners in the digital space?
Are you a systems thinker, not just conceptually but one with responsibility for multiple business platforms?
Are you an integrator who amplifies content strategy across current and emerging digital platforms to drive preference, engagement, awareness and the success of multi-company platform goals?
Answering yes to all of the above well-prepares you to craft and implement a unified multi-companies digital strategy that responds to consumer health and wellness needs while building engagement around the overall company values and impact, locally and as a whole, with a discipline of meaningful measurement to guide ongoing improvement.
You will lead the redevelopment project for a new consumer-facing website that connects all the company's platforms and offerings.
You will champion digital innovation and embrace a culture of learning that supports the professional growth and development of the team.
Key Skills and Attributes
MA or MBA degree preferred in marketing, business, digital technologies or a related field, with equivalent professional experience considered.
Eight to 10 years of progressive experience and proven leadership in the digital space.
Deep expertise across digital platforms and channels, with a proven track record of implementing impactful strategy executions, with a mobile-first orientation, with strong ROI and OKR.
Expertise with online marketing, digital advertising and engagement tools and an understanding of current trends and best practices.
At least five years of hands-on experience with SEO, SEM, Google Analytics, CRM software, and content marketing tools.
Strong working knowledge of content marketing and social media practice and trends.
Deep experience managing a contemporary consumer-facing website environment with knowledge of User Experience design and best practices/emerging trends in web and digital design and functionality. Experience with a complex web redevelopment project a plus.
Experienced in crafting a digital strategy and the successful implementation of strategy executions with a commitment to data and analytics to drive and guide performance
Experience with intranet management/implementation a plus.Strong understanding of web governance best practices.
Experience overseeing the development of digital newsletters, microsites, landing pages using social monitoring and web search to inform communication strategy and audience-focused digital/web/social content
Adept at building and maintaining relationships to facilitate impactful digital leadership across disparate audiences.
Proven track record of managing a team of at least five people and strong experience managing outside vendor relationships and engagements, especially when flexing out to add freelance talent for niche capabilities not needed on the full-time team.
Expertise with HTML/CSS, the Adobe suite, the Microsoft suite.
Compensation & Bonus Potential
Performance plan with up to 10% of base salary Variable Incentive Plan
Salary based upon education, experience, and degree of match to KSAs including organization size, platforms, etc.
Inquire with resume to calibrate interest and compensation potential (provide current and desired salary). All inquiries will be answered - no black hole.
Partial Relocation Assistance
An Equality Opportunity Employer